Sie sind hier: Research


This page gives an overview of recent research activities.
Infos are in German or English, depending on the language of publication.

Journal paper „Stimulating Interventions to Improve Academic Outcomes“

Download: Zehetner, K.; Steinkellner, P. 2019. And Now for Something Completely Different. Stimulating Interventions to Improve Academic Outcomes in Financial Accounting Courses, Journal of Teaching and Education, v9n1: 21-28
Authors: Prof. Dr. Karl Zehetner (University of Applied Sciences Burgenland) and Prof. Dr. Peter Steinkellner (University of Applied Sciences Vienna).
Abstract: Based on social-psychological and motivation theories, well-crafted interventions have proven remarkably effective to improve educational outcomes in higher education. The intervention we will present in this paper focuses on promoting motivation and performance in financial accounting courses. It aims at reducing class-related boredom which is commonly experienced by students and has an impact on their learning engagement and achievements. Two university courses on financial accounting have been subject to a stimulating intervention, a short lecture in a field unrelated to accounting. The study found a hugely beneficial impact on the dropout rates as well as the average grades particularly for younger (18 to 20 years) full-time students and a somewhat smaller positive impact on the average grades for older (25 to 30 years) part-time students.

Journal paper „Closing the Gap Between U.S. and German Managerial Accounting“

Download: Zehetner, K.; Eschenbach, S. 2017. Closing the Gap Between U.S. and German Managerial Accounting. Humanities and Social Sciences Review, v7n2: 461-474
Authors: Prof. Dr. Karl Zehetner (University of Applied Sciences Burgenland) and Prof. Dr. Sebastian Eschenbach (University of Applied Sciences Vienna).
Abstract: The effect of the continuous process of globalization on management functions like marketing and sales, production, or R&D is well researched. But the forces of globalization are also effective for management support functions. A good example is managerial accounting with its distinct standards and methods in different economies. Managerial, as well as financial accounting, are pretty different in German-speaking countries, compared to the United States. This may be surprising because the goals - giving the public a true and fair view, and supporting managerial decisions - are the same everywhere. Recently, a convergence between these systems can be observed in business practice, triggered by the development of ERP systems, by regulatory requirements, and by changes in management thinking. Our paper aims (1) to explain the deeper economic, legal and cultural reasons for the national differences in the design of accounting systems, and (2) to uncover the driving forces behind the recent development of convergence. In addition to summarizing the relevant literature, we draw from experience in implementing and assessing managerial accounting systems both in German-speaking countries and in North America.

Keynote Address „Overcoming the Narrowing Effect in Science“

International Journal of Arts and Sciences, Las Vegas Conference 2017

The IJAS conference in Las Vegas took place at the UNLV, March 13-17, 2017.
Keynote's abstract:
'Narrowing' is a phenomenon of individuals’ information gathering and usage. Clinton supporters collect their news in the 'mainstream media', Trump supporters find it in 'alternative media'. Our smartphones and social media recognize our preferences and are programmed to suggest more of what we want, hence enforcing our perspectives and cutting off what contradicts our views. The same trend can be observed in science, where journals, intentionally or not, operate in a similar way. Relevance is defined by the academic gatekeepers, the reviewers. The higher ranked the journal, the stronger the run into the funnel, and consequently the harder the selection and the narrower the research proposals and conclusions that are accepted. Academic appointment procedures screen in the same way, filtering those applicants who support rather than challenge the consensual opinion. Multidisciplinary formats in journals, conferences, and study programs are a promising way to overcome this issue of narrowing.

Journal paper „Assessing Scientific Skills of Applicants for a Master’s Degree Program“

Download: Steinkellner, P., Zehetner, K. 2015. Assessing Scientific Skills of Applicants for a Master’s Degree Program. International Journal of Arts and Sciences, v8n8: 613-618
Authors: PD Dr. Peter Steinkellner and Prof. Dr. Karl Zehetner (University of Applied Sciences Vienna).
Abstract: Assessment centers have highly contributed to the quality of employee selection, training, and development in organizations. While many assessment centers are developed for business settings, they are also used as selection method in educational settings, although not as widely. Most assessment centers mainly focus on social skills. Those that simulate real problems that may be faced in the job show the highest validity. Current assessment formats for applicants of master’s degree programs usually test core knowledge and social skills. However, they may underemphasize other important domains for master students, like scientific skills and the integration of scientific skills, social skills and core knowledge. We propose that for simulating real problems one may face at a master’s degree program it is not sufficient to measure merely social skills. In this article we will discuss an extension of conventional assessment centers. We will show the design of an assessment center for the master’s degree program ‘Financial Management and Controlling’ at FHWien University of Applied Sciences Vienna, which additionally measures the scientific skills of the applicants in the field of finance. We developed the following two dimensions of scientific skills: a) scientific method skills, b) argumentation skills and reflectivity. This method should help to simulate real problems one may face at a master’s degree program and therefore to increase the validity of the assessment.

CRF 2015 Vienna Conference: Speech on "An Austrian Business Perspective"

On 6 Oct 2015 Karl Zehetner held a speech on "An Austrian Business Perspective" at the Corporate Research Forum's 2015 conference in Vienna. The task was rather challenging, as the speech was scheduled right after a live leadership experience with the Vienna Youth Orchestra conducted by Gernot Schulz (by the way, a great method to demonstrate what leadership exactly is - in this youtube video you can see a conference attendee transformed into a conductor to try his leading skills). But thanks to the turbulent political developments in Austria at the time of the presentation there were plenty of interesting topics to discuss with the international (but mostly British) audience.

Here you can download the presentation: Zehetner, K. 2015. An Austrian Business Perspective. Presentation at the CRF conference 2015 in Vienna

Internationaler Wissenschaftskongress an der FHWien der WKW

Vom 20. bis 23. April 2015 fand zum zweiten Mal der multidisziplinäre Kongress an der FHWien der WKW statt.

Die vom International Journal of Arts & Sciences (IJAS) in Kooperation mit dem Institut für Financial Management der FHWien der WKW ausgerichtete Konferenz zog Professoren, Wissenschaftler und Doktoranden von Hochschulen aus der ganzen Welt an. Mit 270 Vortragenden - 95% davon kamen aus dem Ausland - wurde die Teilnehmerzahl des Vorjahres noch übertroffen.

Prof. Karl Zehetner (FHWien der WKW, links) und Prof. Joseph Bonnici (Central Connecticut State University, rechts) vereinbarten 2013 den Kongress in Wien. "Dass aus dem einmalig geplanten Kongress nun eine jährlich stattfindende Veranstaltung wurde, ist ein schöner Erfolg", freut sich Karl Zehetner, der den Kongress an die FHWien der WKW gebracht hat: "Basis des Erfolges war die sorgfältige Auswahl des Projektpartners, der über jahrelange Erfahrung in der Organisation großer Konferenzen verfügt. Das multidisziplinäre anwendungsorientierte Format passt perfekt zu einer FH".
Joseph Bonnici, Mitgründer des International Journal of Arts & Sciences, ist von der Kooperation mit der FHWien der WKW begeistert: "Die Räume sind perfekt für diese Konferenz, die hochschulische Atmosphäre ist großartig. Wir freuen uns, dass wir neben Boston, Toronto, Las Vegas, London, Barcelona, Rom, Venedig, Prag und Singapur nun auch in Wien einen hochschulischen Partner und damit einen Fixstandort haben."

Der Kongress an der FHWien der WKW ist auch aus wirtschaftlicher Sicht für Wien interessant. Da über 95% der Kongressteilnehmer aus dem Ausland kommen und die meisten für die volle Kongressdauer von 4 Tagen bleiben, ist dieser Kongress allein für etwa 1.200 Nächtigungen in der Wiener Hotellerie verantwortlich. Kongressteilnehmer sind dabei zahlungskräftig und geben mehr aus als normale Touristen.

Buchbeitrag „Unternehmensplanung: Integration als Katalysator eines zentralen Controllingprozesses“

In tiefer Trauer muss ich bekannt geben, dass mein Freund und Co-Autor Michael Svoboda am 19. Mai 2015 plötzlich und unerwartet im Alter von nur 49 Jahren verstorben ist. Ich kenne Michael seit 1997, wir haben sechs Jahre im gleichen Unternehmen gearbeitet und schon damals gemeinsam publiziert. Michael Svoboda gehörte zu der Sorte von Menschen, mit denen jeder gerne zusammenarbeitet und mit denen jeder gerne auch Freizeit verbringt. Jedem gemeinsamen Bekannten, mit dem man spricht, fällt als erstes sein intelligenter und pointierter Humor ein. Ich werde dich vermissen, lieber Michael!

Autoren: Michael Svoboda und Karl Zehetner
Abstract: Der Buchbeitrag beschreibt die Abbildung und Gestaltung der Mengen- und Wertflussplanung in SAP ERP.
Ergebnis: Svoboda, M. und Zehetner, K. (2015). Unternehmensplanung: Integration als Katalysator eines zentralen Controllingprozesses. In: Klein, A.: Prozessoptimierung und IT-Controlling. S. 131 – 152. München. Link zum Verlag


Journal paper „Cosmopolitan Appeal: What Makes a City Attractive to Expatriates?“

Download: Haslberger, A., Zehetner, K. 2014. Cosmopolitan Appeal: What Makes a City Attractive to Expatriates? International Journal of Business and Management Studies, v7n4: 509-524
Authors: Prof. Dr. Arno Haslberger (Middlesex University, UK) and Prof. Dr. Karl Zehetner (University of Applied Sciences Vienna).
Abstract: Research has increasingly focused on career development in a globalized economy. It has investigated the impact of international assignments on careers and their implications for organizations. Surprisingly, academic research has largely failed to address the importance of a city’s attractiveness to expatriates. This exploratory study makes an initial attempt to fill this gap using data from Vienna, Austria. The study shows that expatriates distinguish between work and non-work location factors when considering an assignment. In the work area they distinguish between more organisation-focused career issues and the professional environment in the target location. Expatriates report a definite increase in knowing-how and knowing-why. Increases in knowing-whom are uncertain. This is one of the first studies that look at the attractiveness of a metropolitan area to expatriates and the perceived career impact of an assignment to Vienna. The study provides data on a city that so far has not featured in the literature on expatriation.

Journal paper „Servant Leadership in Finance – Contradiction or Symbiosis?“

Download: Zehetner, K. and Steinkellner, P. 2014. Servant Leadership in Finance – Contradiction or Symbiosis? International Journal of Business and Management Studies, v7n2: 361-372
Authors: Prof. Dr. Karl Zehetner and Prof. Dr. Peter Steinkellner(University of Applied Sciences Vienna).
Abstract:In this paper we will identify which core elements of servant leadership can be made effective in the financial sector, and we will develop a new concept – Servant Financial Leadership – which integrates servant leadership theory with financial management practice. This paper develops four aspects of Servant Financial Leadership: “Honorable Merchant”, “Invisible Hand”, “Lateral Leadership” and “Intuition and Emotion”. It provides an accessible bridge between current leadership theory and finance practice, and considers the request for integration of different domains and disciplines to advance business sciences.

Buchbeitrag „Unternehmenssteuerung mit Kennzahlen“

Autor: Prof. Dr. Karl Zehetner
Abstract: Der Buchbeitrag vermittelt anhand von vier Fallstudien die richtige Auswahl von Kennzahlen zur Fundamentalanalyse von Unternehmen.
Ergebnis: Zehetner, K. (2014). Kennzahlen: Fallstudien zur Jahresabschlussanalyse. In: Klein, A.: Unternehmenssteuerung mit Kennzahlen. S. 43 – 72. München. Link zum Verlag


Buchbeitrag „Servant Financial Leadership“

Autoren: Prof. Dr. Karl Zehetner und Prof. Dr. Peter Steinkellner.
Abstract: Für die Finanzkrise seit 2007 wird oft unverantwortliche Risikofreude verantwortlich gemacht. Tatsächlich sind Finanzdienstleister, allen voran Investmentbanken, bis in die 1970er Jahre in einer Weise geführt worden, die viele Elemente des Servant Leadership enthielt. Elemente, die anschließend verlorengegangen sind, was in der Tat zu den bekannten Problemen beigetragen hat. Wir arbeiten in unserem Beitrag heraus, welche Kernelemente von Servant Leadership im Finanzbereich wirksam werden können. Das Leitbild des Ehrbaren Kaufmanns hat viel mit Dienendem Führen zu tun, es ist Ausgangspunkt unserer Überlegungen. Unternehmerisches Handeln erfordert Vertrauen in die Unsichtbare Hand, die man auch innerhalb einer Organisation wirksam werden lassen kann, was auch dazu beitragen kann, auf unwahrscheinliche, aber extrem gefährliche Ereignisse vorbereitet zu sein. Finanzmanager können wegen der häufigen Notwendigkeit des Lateralen Führens ganz besonders vom Servant-Leadership-Konzept Nutzen ziehen, das mehr auf Inspiration und Überzeugung als auf institutionelle Macht setzt. Voraussetzung dafür ist ein Gespür für die Menschen, dafür braucht man Vertrauen in die eigene Intuition und Emotion, und gerade das ist, wie wir zeigen, im Finanzbereich besonders wichtig.
Ergebnis: Zehetner, K. und Steinkellner, P. (2014). Servant Financial Leadership - Ein Plädoyer für die "Unsichtbare Hand". In: Schnorrenberg, L., Stahl, H., Hinterhuber, H., Pircher-Friedrich, A.: Servant Leadership. Prinzipien dienender Führung in Unternehmen. S. 193 – 210. Berlin. Link zum Verlag


Internationaler Wissenschaftskongress an der FHWien der WKW

Vom 7. bis 10. April 2014 fand der erste multidisziplinäre Kongress an der FHWien der WKW statt.

Die vom International Journal of Arts & Sciences (IJAS) in Kooperation mit dem Institut für Financial Management der FHWien der WKW ausgerichtete Konferenz zog Professoren, Wissenschaftler und Doktoranden von Hochschulen aus der ganzen Welt an. Nicht weniger als 241 Vortragende nutzten die Veranstaltung, um ihre Forschungsergebnisse aus den Gebieten Wirtschafts-, Kommunikations- und Bildungswissenschaften der internationalen Scientific Community zu präsentieren. Fast die Hälfte der Vortragenden kam aus den aufstrebenden Ländern Asiens, je ca. 20% aus Europa und Nordamerika sowie je ca. 5% aus Lateinamerika, Afrika und Australien.

Financial Leadership. Vom Experten zum CFO.

Am 26.3.2013 ist das erste deutschsprachige Buch über Financial Leadership erschienen. Link zur Buchseite.

Financial Leadership ist ein interdisziplinäres Gebiet, das die Fachgebiete Ökonomie, Accounting und Controlling sowie Corporate Finance mit den Gebieten der Strategie, der Organisationslehre, der Psychologie sowie der Neurowissenschaften verbindet. Financial Leadership geht dabei insbesondere durch die Fokussierung auf die Person des Financial Leaders über bisherige, das Controlling erweiternde, Ansätze hinaus.

Die Presse: „Controlling: Kurskorrekturen für den Steuermann “

Link: Beitrag in „Die Presse“

Karl Zehetner über das sich verändernde Rollenbild des CFO.

Business Class Special „Financial Leadership: Wie CFOs erfolgreich werden und bleiben “

Link: Link zur Veranstaltungs-Website

Podiumsdiskussion anlässlich der Präsentation des Buches „Financial Leadership. Vom Experten zum CFO.“

Von links nach rechts: Robert Pichler (Institutsleiter und Prof., FHWien), Peter Steinkellner (Univ.-Prof., Sigmund Freud University), Johanna Schober (Geschäftsführerin, Sproing Interactive Media), Monika Kovarova-Simecek (Finance Director, Kutchum Publico), Peter Marterbauer (Wirtschaftsprüfer und Steuerberater, Deloitte), Karl Zehetner (Herausgeber des Buches, Prof., FHWien), Wolfgang Unterhuber (Wirtschaftspublizist), Peter Herbek (Geschäftsführer, WBG), Oskar Mennel (Geschäftsführer Linde Verlag)

Research Project „Motives and Behaviors of American and European CEOs“

Download: Pichler, R., Zehetner, K., Trappl, S. 2013. Motives and Behaviors of American and European CEOs. A Cross-cultural Comparison of Leadership Styles. International Journal of Business and Management Studies, v2n3: 377-386
Project Team: Prof. Dr. Robert Pichler, Prof. Dr. Karl Zehetner, and Mag. Stefan Trappl (University of Applied Sciences Vienna).
Abstract: This paper and the underlying research look at the needs and motives of Chief Executive Officers (CEOs) in Europe and the United States. The first objective of this study is to gain insight into the personality of CEOs and to better understand the motives that drive their behaviors. The second objective is a comparison between American and European leadership styles at the top management level. In order to measure the motives of CEOs, David G. Winter's "motive imagery", a method of measuring personality, is applied. The findigs provide information about the dominat motives of American and European CEOs and contribute to a better understanding of behavioral aspects of corporate leadership.

Research Project „Financial Leadership: Transforming Financial Experts into CFOs“

Download: Download: Zehetner, K., Fahrngruber, B., Pichler, R., Trappl, S. 2013. Financial Leadership - Tranforming Financial Experts into CFOs. International Journal of Business and Management Studies, v2n2: 615-621

Project Team: Prof. Dr. Karl Zehetner, Barbara Fahrngruber MA, Prof. Dr. Robert Pichler, and Mag. Stefan Trappl (University of Applied Sciences Vienna).
Abstract: Financial leadership is usually defined as the last in a series of steps from junior accountant to CFO. Financial leadership means that the CFO performs in a way that leads to a competitive advantage for the organization, not only, but particularly in a financial crisis. In a qualitative study, Austrian CFOs were interviewed between the beginning of the financial crisis in 2007 and 2010. The task was to find out whether there is a change in the challenges for the position of the CFO and which competences and traits prove to be important and necessary for developing financial leadership. The analysis of the interviews provides some surprising insights into a changing professional profile.

Interview „Der CFO im Shitstorm“

Link: Finance Magazin

Karl Zehetner über die Wichtigkeit von Medientraining für Finanzvarantwortliche.

Eccles visiting scholar, Southern Utah University

In September 2012, Karl Zehetner shared some insights into the financial crisis of the Eurozone, the economic implications of current account deficits, and the theory of fiscal illusion with students of Southern Utah University. During his two-week stay, he also gave a convocation speech on "Ethical Role Models for Business Schools", as part of the "Wells Fargo Business Executive Speaker Series" (see report p.19).

Research Project „Educating the Ones Who Count“

Download: Zehetner, K., Pichler; R., Trappl, S. 2012. Educating the Ones Who Count. Journal of Teacing and Education, v1n2: 379-383

Project Team: Prof. Dr. Karl Zehetner, Prof. Dr. Robert Pichler, and Mag. Stefan Trappl (University of Applied Sciences Vienna).
Abstract: A qualitative study (content analysis of 124 semi-structured interviews with Austrian CFOs) was the basis for the design of an academic graduate program geared to the education of CFOs. A later quantitative survey (263 comptrollers and CFOs of small and medium sized Austrian companies) stimulated refinements of the program. The findings of the studies were directly incorporated into the program. Three suggestions in particular are worth mentioning. One is the increasing importance of risk management. The second is the increasing significance of personal skills and competences for CFOs. Third, the interviewees pointed out the new role of the CFO as partner of the CEO, which makes a deeper understanding of strategic and entrepreneurial issues desirable. The paper gives an overview of the studies’ conclusions and gives clues on how to integrate them into post-graduate financial management programs.

Research Project „Motives and Behaviors of Financial Leaders in Austria“

Download: Pichler, R., Zehetner, K., Trappl, S. 2012. Motives and Behaviors of Financial Leaders in Austria. International Journal of Business and Management Studies, v1n1: 347-356
Project Team: Prof. Dr. Robert Pichler, Prof. Dr. Karl Zehetner, and Mag. Stefan Trappl (University of Applied Sciences Vienna).
Abstract: The role of the Chief Financial Officer (CFO) as a Financial Leader encompasses much more than the mere mastery of the financial issues of an organization. The personality and the leadership style of CFOs have gained little attention so far although the need for a better understanding of behavioral aspects of Financial Leadership clearly exists. This paper and the underlying research attempts to fill this gap by measuring the motives and personalities of Austrian CFOs. Pioneering work on measuring personality has been done by David McClelland, who identified three human motives including power, achievement, and affiliation-intimacy. In order to measure these three motives, David G. Winter developed "motive imagery", a method of measuring content for the above mentioned motives. It is therefore the purpose of this paper to gain insight into the motivation and personality of Austrian CFOs by analyzing 34 interviews with Austrian CFOs. The findings will provide information about the dominant motives of Austrian CFOs and contribute to a better understanding of the behavioral aspects of Financial Leadership.

Research Project „Psycholocial Aspects of Budgeting“

Subtitle: Planning Fallacies, Failures and Flaws Explained by Social Psychology.
Download: Psycholocial Aspects of Budgeting
Project Team: Univ.-Prof. (PEF) Dr. Karl Zehetner, Univ.-Prof. (PEF) Dr. Peter Steinkellner, and Mag. Elfriede Czerny (PEF Privatuniversität für Management).
Abstract: A common area of failure in accounting is budgeting. Typical judgement errors in the budgeting process are psychologically constituted, which is not adequately picked up as a central theme in the rational-focused area of accounting. Our main interest is, if frequently observed errors in budgeting can be avoided by considering research findings from social psychology. Using a simple explanatory model, we display unfavorable budgeting situations as vignettes, explain them by commonly accepted findings of social psychology, and deduce implications for budgeting practice.

Research Project „Team Diversity as Competitive Advantage“

Download: Team Diversity as Competitive Advantage
Project Team: Mag. Elfriede Czerny, Univ.-Prof. (PEF) Dr. Peter Steinkellner, and Univ.-Prof. (PEF) Dr. Karl Zehetner (PEF Privatuniversität für Management).
Abstract: The value-in-diversity hypothesis suggests that organizations should value diversity to enhance organizational effectiveness. Even though empirical results are inconsistent, this hypothesis has high face validity as the theoretical argumentation seems to be sophisticated and highly plausible. Proponents of this approach argue that diverse teams can lead to competitive advantage, skeptics point out that the homogeneity of a team might be more important for success. So the key question is: Are diverse features or common features more important for team success? The full paper develops a model to combine these both views as it seems reasonable to exploit the advantages of “diversity” and “homogeneity”. It additionally helps in reducing the inherent disadvantages of each of these approaches. This model combines the resource based view (RBV) with the value-in-diversity hypothesis and draws on team success research and cultural diversity research to use the chances of diverse teams and to reduce their possible risks.

Sektorenübergreifende Hochschulstatistik 2011

Einige interessante Fakten über die drei Sektoren des österreichischen Hochschulwesens (staatliche Universitäten, Privatuniversitäten, Fachhochschulen). Download: Graben Fachhochschulen und Privatuniversitäten den staatlichen Universitäten das Wasser ab? Eine sektorenübergreifende Hochschulstatistik.

Research Project „The Impact of an Entrepreneurial Component in Management Education“

Download: Close Reality - An Entrepreneurial Component in Management Education
Project Team: Univ.-Prof. (PEF) Dr. Karl Zehetner and Dr. Peter Herbek (PEF Privatuniversität für Management).
Abstract: This project describes the features of an entrepreneurial component in our management education program, the gained experience, which didactic elements cultivate entrepreneurial awareness, and which contents are beneficial for establishing entrepreneurial competence.
Method: Case studies of the successful establishment of new enterprises or new business segments within exiting enterprises that originated in the management education program.

Research Project „Contribution of Psychological Entrepreneurship Research for Management Education“

Download: Contribution of Psychological Entrepreneurship Research
Project Team: Univ.-Prof. (PEF) Dr. Peter Steinkellner, Univ.-Prof. (PEF) Dr. Karl Zehetner and Mag. Elfriede Czerny (PEF Privatuniversität für Management).
Abstract: Results from psychological entrepreneurship research are valuable for management education in today’s turbulent environments, but these results are only partially included in management education programs. We develop a model to integrate psychological factors in management education to enhance the entrepreneurial quality of these programs to capture the complexity of real managerial live.

Research Project „The Attractiveness of Vienna for Qualified International Labour (Expatriates)“

The Attractiveness of Vienna for Qualified International Labour (Expatriates)
Download of the study
Die Attraktivität Wiens für Expatriates, Magazin "Training", Wien 2009.
Download of the article (German)

Project Team: This research project is a collaboration of Univ.-Prof. Dr. Arno Haslberger (Webster Vienna) and Univ.-Prof. (PEF) Dr. Karl Zehetner (PEF Private University of Management). It was sponsored by the City of Vienna and the Vienna Business Agency.
Abstract: Qualified expatriates are a valuable resource for national competitiveness. It is therefore of interest to know how attractive an assignment in Vienna is for them and why. Their answers can help to further improve the attractiveness of Vienna. In addition, the survey gives a fascinating insight into the differences between internal and external image and facilitates the understanding of the causes of sometimes unexpected judgments about Vienna and Austria.
Method: Quantitative study using web-based questionnaire. To meet the target group as accurately as possible, appropriate authorities were contacted. Some institutions (e.g. the American Chamber of Commerce) made their members’email addresses available or informed their members. Other institutions reported on the study in their staff publications (eg IAEA or Austro-Arab Chamber of Commerce). A total of 329 usable questionnaires were received. The target group was well met, about 90% have a university degree, about half of them are managers, the are half is comprised of UN staff, journalists, artists, and musicians.

Research Project „Career Capital for Expatriates in Vienna“

Project Team: This research project is a collaboration of Univ.-Prof. Dr. Arno Haslberger (Webster Vienna) and Univ.-Prof. (PEF) Dr. Karl Zehetner (PEF Private University of Management).
Abstract: EExploration of the influence of an assignment in Vienna on the career capital of expatriates. The research questions are: What influences the decision of expatriates to accept an expatriate assignment in a particular city (Attractiveness)? What effect has an assignment in a particular city on the careers of expatriates (Impact)?
Method: Quantitative study using web-based questionnaire. The questions on the impact of an expatriate assignment to Vienna on the career opportunities were closely based on a similar study on the attractiveness of London (Dickmann & Mills, 2005) and are based on the concept of career capital (DeFillippi & Arthur 1994). This approach allows direct comparisons of the strengths and weaknesses in terms of career aspects.
Download: Haslberger, A., Zehetner, K. (2008). Cosmopolitan appeal: What Makes a City Attractive to Expatriates and How do They Benefit? EIASM Conference, Gran Canaria. Download Abstract


Buchbeitrag „Führung privater Hochschulen“

Projektteam: Dieses Forschungsprojekt entstand aus einer Kooperation international namhafter Autoren zum übergeordneten Thema "Servant Leadership".
Thema: Persönliche Erfahrungen zum Thema Hochschul-Leadership; Führungsrelevante Besonderheiten von Hochschulen; Voraussetzungen für erfolgreiche Führung; Empfehlungen für erfolgreiche Hochschulführung; Servant Leadership als Modell?
Methode: Qualitative Studie, basierend auf den Theorien von Robert K. Greenleaf, dem geistigen Vater der Servant Leadership Bewegung, und den Studien von Collins (2001) über Leadership in den "Good to Great" Companies und Goleman/Boyatzis/McKee (2002) zur emotionalen Intelligenz.
Ergebnis: Zehetner, K. (2006). Master of Leadership? Erfolgreiche Führung in privaten Hochschulen. In: Hinterhuber, H., Pircher-Friedrich, A., Reinhardt, R., Schnorrenberg, L.: Servant Leadership. Prinzipien dienender Unternehmensführung. S. 181 – 199. Berlin. Link zum Verlag


Forschungsprojekt „Innovationsreputation als Quelle von Wettbewerbsvorteilen“

Projektteam: Dieses Forschungsprojekt entstand aus einer Kooperation von Prof. Dr. Christiane Prange (EM Lyon) und Prof. Dr. Karl Zehetner (PEF Privatuniversität Wien).
Thema: Die Reputation eines Unternehmens stellt einen wichtigen Wettbewerbsfaktor dar. In der wissenschaftlichen Betrachtung beschäftigt man sich seit einigen Jahren mit dem sogenannten „resource-based view“, der als Gegenpol zur marktorientierten Strategielehre konzipiert wurde und das Konstrukt der (intangiblen) Ressource als Basis von Wettbewerbsvorteilen in den Vordergrund stellt. In der bisherigen Behandlung lassen sich allerdings zwei Forschungslücken lokalisieren. Zum einen fehlt eine Konzentration auf eine spezifische Ausprägung, hier: Innovationsreputation; zum anderen existieren keine überzeugenden und praktikablen Konzepte zur Evaluierung von intangiblen Vermögensgegenständen. Der Artikel setzt an beiden Defiziten an und hat die folgenden Zielsetzungen: 1. Herausarbeitung und Präzisierung des Konstruktes „Innovationsreputation“; 2. Lokalisierung gängiger Evaluations-/Ratingverfahren zur Messung von Innovationsreputation und beispielhafte Darstellung gängiger Rankings; 3. Empirische Untersuchung der Wahrnehmung von Innovationsreputation aus Kundensicht anhand der Indikatoren „Kaufverhalten von Neuprodukten“ in der Telekommunikationsindustrie.
Methode: Quantitative Studie mit 120 Personen in den Altersklassen von 18 bis 65 Jahren (strukturierter Fragebogen Snowball-Sampling).
Ergebnis: Prange, C., Zehetner, K. (2006). Innovationsreputation als Quelle von Wettbewerbsvorteilen – Rating, Ranking, Realität?. In: Matzler, K., Hinterhuber, H., Renzl, B., Rothenberger, S.: Immaterielle Vermögenswerte. Handbuch der Intangible Assets. S. 483 – 498. Berlin. Link zum Verlag


Herausgeberschaft „Der Controlling Berater“

Der Controlling Berater (Rudolf Haufe Verlag, Freiburg i.Br.) ist eine der größten Controlling-Zeitschriften im deutschen Sprachraum, erscheint seit über 20 Jahren und richtet sich sowohl an Praktiker in Wirtschaftsbetrieben als auch an Hochschullehrer und Studierende. Das Werk besteht aus einer Loseblattsammlung mit jährlicher Ergänzungslieferung, aus der Zeitschrift (sechs Hefte pro Jahr) sowie aus einer CD-ROM Ausgabe mit umfangreichen Arbeitshilfen für Controller.
Herausgeberteam: Nachdem ich sechs Jahre lang das Journal gemeinsam mit Prof. Andreas Klein (FH Heidelberg) und Prof. Kurt Vikas (Uni Graz) herausgegeben habe, ziehe ich mich mit 2008 aus dem operativen Geschäft zurück, um mich auf meine Aufgabe als akademischer Leiter der PEF Privatuniversität zu konzentrieren. Ich bleibe dem Journal in Zukunft als Mitglied des Herausgeberbeirates erhalten und freue mich, dass das Produkt bei Prof. Ronald Gleich (European Business School, Oestrich-Winkel) und dem bewährten Prof. Andreas Klein in guten Händen ist.

Impressum ::: Kontakt ::: Home

Dr. Karl Zehetner KG